Health begins in the mouth
A healthy body starts with a healthy mouth. That belief has guided Curaden from the very beginning.
A belief shaped by knowledge
Founder Ueli Breitschmid has always believed in a simple truth:
“We can create a better world — and we have it in our own hands.”
Curaden has never been about selling products alone. From the very beginning, the company’s mission has been to share knowledge — because understanding how to care for the mouth empowers people to take responsibility for their health throughout their lives.
The mouth is the gateway to the body. When people understand this, prevention becomes possible — and health becomes sustainable.
Prevention, not repair.
Curaden has chosen a different path from many global healthcare companies. Rather than focusing on treatment after problems arise, Curaden places prevention at the centre of everything it does. This means building strong connections between people and knowledge. It means training dentists, dental hygienists, students, and healthcare professionals to become educators — not just practitioners. And it means supporting a culture where prevention-first thinking shapes everyday care.
Today, this approach is carried forward under the leadership of Christine Breitschmid, representing the third generation of the Breitschmid family. Under her direction, Curaden continues to modernise oral healthcare by linking education, innovation, and human-centred design.
Functionality with joy
Curaden is now a leading global provider of holistic oral health concepts, active in over 70 countries. At the core of everything we do is one guiding idea: Better health for you. This philosophy connects oral health with overall wellbeing — and recognises that habits only last when they feel good. From interdental brushes and ultra-soft toothbrushes to oral rinses, baby products, and digital tools, Curaprox brings together gentle effectiveness and joyful design. Colour, playfulness, and thoughtful functionality are not decoration — they are tools to make daily care something people want to return to.
Designed with experts, built for humans
Curaden develops its oral hygiene instruments in close collaboration with experts from research, education, and clinical practice. Every product is designed to be as gentle and effective as possible — grounded in science, refined through experience, and tested in real life.
Curaprox is the oral health brand of Curaden AG, headquartered in Switzerland. Together, they represent a shared commitment to prevention, education, and human-centred care — supporting healthier habits, one mouth at a time.